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The New York Times and Franklin Electronic Publishers, Incorporated (NYSE AMEX Equities US:FEP) have inked a licensing agreement to broaden the range of handhelds Franklin will offer under The New York Times trademark. Earlier this year Franklin and The New York Times announced a licensing agreement for the #1 selling SET® game and are now expanding their relationship to offer The New York Times branded mind stimulating products ranging from crosswords to Sudoku. The license expansion was facilitated by MODA International Marketing, the exclusive licensing agency for The New York Times. Franklin’s electronic version of the SET® game is available today at select retailers, Amazon.com and franklin.com. Additional Franklin products under The New York Times brand will be available starting this fall. “The authority and credibility of The New York Times brand and content combined with Franklin’s strength in delivering them in easy to use, value packed handheld devices is a marriage to which one only aspires”, said Toshihide Hokari, chief operating officer of Franklin Electronic Publishers. “Designed for Franklin’s existing audience and distribution channels, which parallel that of The New York Times, these products are sure to resonate with a wide range of consumers, from avid readers to crossword puzzle lovers.” “Franklin has been delivering meaningful consumer experiences for 25 years with their breadth and depth of electronic gadgets that are entertaining, fun and educational. We are excited to be working with Franklin and their team of product developers to further expand The Times brand,” said Alice Ting, executive director, brand development for The New York Times. “We are pleased to continue building the relationship between The New York Times and Franklin for licensing,” said Sharon Summer, senior vice president of MODA. “We look forward to the first new handheld product entries from Franklin slated for launch later this year.” |
