As Outstanding Children´s Animated Program And For Outstanding Writing In Animation
At 36th Annual Daytime Emmy Awards

PBS KIDS Series Represented by 4Kids Entertainment
Wins In Both Nominated Categories

“WordWorld,” the innovative animated television series which empowers preschoolers to read, was honored Saturday evening by the National Academy of Television Arts & Sciences (NATAS) with two Emmy® Awards at its 36th Annual Daytime Entertainment Emmy® Award event in Los Angeles. The series, which airs Monday through Friday on PBS Kids, was named Outstanding Children’s Animated Program as well being honored for Outstanding Writing in Animation. This is the second consecutive year that NATAS members have honored “WordWorld.” In the 2007-08 season, the show was awarded its first Emmy Award for Outstanding Achievement in Main Title Design.

“We are bursting with pride for executive producer and co-creator Don Moody and head writer and co-creator Jacqueline Moody as well as all our ‘WordWorld’ colleagues,” said Al Kahn, Chairman and CEO, 4Kids Entertainment, which serves as global licensing agent for the property. New episodes of the PBS Kids series begin airing on September 7th.

Honorees of the two 2008-09 Emmy Awards for “WordWorld”:

Outstanding Children’s Animated Program
DON MOODY, EXECUTIVE PRODUCER
SUE HOLLENBERG, SUPERVISING PRODUCER
TYLER BUNCH, PRODUCER
JACQUELINE MOODY, PRODUCER
OLEXA HEWRYK, PRODUCER
ALEX KAY, PRODUCER

Outstanding Writing in Animation
JACQUELINE MOODY, HEAD WRITER
JILL COZZA-TURNER, WRITER
ROBERT VARGAS, WRITER
MARTHA ATWATER, WRITER
KEN OLSHANSKY, WRITER
ERIC WEIL, WRITER
DAN DANKO, WRITER
TOM K. MASON, WRITER

Praised by critics, educators and parents alike, the multimedia preschool property playfully brings words to life through an innovative methodology that embeds words into the objects they represent, resulting in easier word recognition for children. The groundbreaking series incorporates television, learning products and interactive resources to encourage literacy in children. 4Kids will leverage WordWorld’s powerful combination of educational and play value to build a licensing program across a variety of product categories that highlights the property’s unique focus on word play for preschoolers.

Since its launch on PBS KIDS in July 2007, WordWorld has earned accolades from both critics and consumers. The series has earned three Emmy Awards, a Parent’s Choice Gold Award, and has received glowing reviews by critics including an “A-“ by Entertainment Weekly, which credited it with demonstrating that “television can still be a valuable learning tool.” Airing in over 97% of the U.S., WordWorld introduces viewers to a word-rich world populated by hundreds of lively, fun-loving WordFriends, characters and things that are created by the letters that represent them.

WordWorld is partially funded by the U.S. Department of Education as part of the “Ready to Learn” literacy initiative and has been proven by third party testing to improve early literacy skills.