Toys“R“Us acquired KB Toys brand

TOYS“R“US - September 2009

On Friday, 4th of September 2009 the global toy store chain company announced, their CE Store unit acquired the KB Toys brand including the official website, trademark and all affiliated intellectual property rights .

The KB Toys toy store chain was founded in 1922. In December 2008 the company declared their second bankruptcy in five years. Their 460 stores had been closed and liquidated early this year.

What exactly Toys“R“Us plans to do with their latest acquisition has not yet been revealed. Toys“R“Us spokeswoman Kathleen Waugh said: “We’ve got it now, nobody else can get it, and we’ve got teams looking at what to do with it.”