NICI Licensing goes Asia

NICI / g.l.a.m. - September 2009

NICI GmbH is one of the leading manufacturers of plush and gift articles for the whole family worldwide. In Asia, too, the NICI GmbH is very successful with its own subsidiary and among others 15 own NICI-Shops.

Following the success of the NICI license in Europe, g.l.a.m. GmbH & Co. KG - the official worldwide licensing agent for all NICI rights - is happy to announce the cooperation with two renowned partners for the licensing of the NICI Brand in the Asian market.

ALI ASIANA LICENSING Inc. has successfully marketed license rights for more than 16 years and represents many well-known brands and properties in Korea.

In addition, as of today, the biggest Asian licensing agency, Empire International Merchandising Corp. will represent the rights in China, Hong Kong, Taiwan, the Phillipines, Malaysia, Indonesia, Tailand and Japan.

Thus a complete coverage of the Asian market has been secured through two very successful license agencies.

Both partners see great potential for the premium brand and are looking forward to the cooperation and many new licensing products in Asia.