Crawford Productions and Protocol Entertainment, in coordination with their European licensing agent Marathon Media, the Paris based children’s entertainment organization that manages all European licensing opportunities based on the show, have appointed Ignition Licensing as the UK Merchandising & Licensing Agent for the Saddle Club.

Ignition is delighted to have been appointed by Marathon Media as their sub-agent for The Saddle Club in the UK and Eire. Ignition will be responsible for developing the merchandising rights to this popular girl’s TV programme following the successful online TV and DVD launch in the UK through Pop Girl TV and E1 Entertainment. Ignition Licensing welcomes the opportunity to help develop and build this great new girl’s property based on the universal appeal of horses and horse adventures amongst girls in the UK market. Horse riding is one of the favorite sports of girls aged 8-12.

Riding on the French licensing success of the series - the Saddle Club (a.k.a. Grand Galop) is the fastest-growing horse brand in France. Marathon Media, the European coordinator, will announce soon the appointment of other new partners for the key European territories in order to develop a wide range of product categories including publishing, magazine, comic books, toys’ & games , promotion, stationary, apparel…