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No-one knows a city like a Local.
Tosh set to broaden tweenies travel property.
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Brighton based Tosh Licensing is set to broaden its Local Folk® travel property at Brand Licensing Europe 2009, with a range of travel guides created specifically for the 7-12 year old market. Tosh Creative Director, David McLagan, explains: “Travel is about discovery – especially for this market. Even though they’re travelling with Mum and Dad, they’re really beginning to seek independence and form their own opinions. Local Folk® guides are designed to help them enjoy travel and realise there’s much more to it than just a bunch of boring museums.”
Forming an integral part of Local Folk®, is its bold, design-led characters representing iconic people from cities around the world. In 2010, characters from London, New York, Sydney and Edinburgh will be joined by Local Folk® from Rome, Moscow and Barcelona, providing excellent licensing opportunities across many categories in this lucrative sector. |
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Also at BLE 2009, Tosh Licensing will be showing an expanded Street Speak® property which combines quirky, amusing and sometimes risqué street names from the UK and USA to deliver fun and irreverent euphemisms for a range of consumer products – from gifts, greeting cards and stationery, to kitchen, home and barware.
For more information, contact David McLagan, Creative Director of Tosh Licensing, on:
+44 (0)8450 536 779, or email licensing@toshworld.com
TOSH LICENSING STAND 390, BRAND LICENSING EUROPE
London, Olympia September 30 – October 1, 2009
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