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The new online offering forms part of the on-going expansions plans for the award-winning property. Open Mind Productions recently announced several significant developments including a new second series premiering on CBeebies in October following the popularity and ratings success of the first Numberjacks series. Plus, the launch of new content on the Red Button service to offer young audience a fully interactive experience with a new Numberjacks quiz. Nick Underwood, Commercial Director, Open Mind Productions, comments; “We are committed to making Numberjacks as accessible as possible and we are confident the new online offering will provide another fun platform for parents to join in with their children’s learning and enjoy the educational values of the show both on and off air.” A strong long-term licensing programme continues to be rolled out for Numberjacks and key licenses have already been secured across major platforms and product categories including publishing, soft toy, outdoor and wheeled toys, puzzles and games, DVDs, apparel, bedding and confectionery. The brand has over 150 licensed product lines currently available to UK retailers based around the primary concepts of the show, including numbers, maths and problem solving. Find the Numberjacks on stand 630 at Brand Licensing Show 2009. |