Adness Entertainment Secures A Pan-Regional Latin American Deal With Panini SPA For Kamen Rider Dragon Knight

BRANDORA News - September 2009

 
Panini SPA To Manufacture and Distribute Stickers & Sticker Album Collection and Trading Cards for the Popular Live-Action Series

Adness Entertainment has completed a licensing deal with Panini SPA to manufacture and distribute stickers & sticker album collection and trading cards for Kamen Rider Dragon Knight, it was announced today by Takeshi Okajima, Director of Licensing. The products will launch in Latin American countries during the fourth quarter of 2009 through the first quarter of 2010.

“We are pleased to announce the deal with Panini SPA because we feel their high quality and innovative products will add immeasurably to the Kamen Rider franchise and will help grow the brand throughout all of Latin America,” said Okajima.

The series has been airing on TheCW4Kids Saturday mornings in the US. Adness Entertainment successfully launched the series on TV Globo in Brazil and Televisa in Mexico. It will also broadcast on terrestrial channels in Argentina, Chile, Colombia, Venezuela, Ecuador, Central America and Caribbean Islands 2009 to 2010.

As already announced by Adness Entertainment, Cartoon Network Latin America will launch the series on cable television throughout Latin American countries starting the fourth quarter 2009. It will give the brand additional exposure on cable networks.

Produced by leading Japanese entertainment studio Adness Entertainment, Kamen Rider Dragon Knight (40 x 30 min) follows the heroic adventures of teenager Kit Taylor, who discovers a mysterious deck of Advent Cards that grant him the power to transform into an ancient armored warrior called a Kamen Rider. He joins his comrade, Kamen Rider Wing Knight, to battle the alien renegade warlord, General Xaviax, and his army in both the real world and an alternate reality called Ventara, or the Mirror World.

Kamen Rider Dragon Knight is based on the original series, “Kamen Rider Ryuki,” produced by Toei Company and aired in Japan in 2002. “Kamen Rider” written by Shotaro Ishinomori, is the most popular and successful live-action series for kids in Japan of all time. First introduced in Japan in 1971, it is still a top rated show after 37 years and counting. It has spawned an unprecedented number of television and theatrical sequels.