TESSLOFF: WAS IST WAS in pocket size

The WAS IST WAS product family grows. With WAS IST WAS Wissensschatz von A bis Z TESSLOFF launch a new product line that combines the traits of non-fiction and encyclopaedias. Knowledge in pocket size format to collect and bring-along for beginning readers aged 6+. At an unbeatable price of Euros 1.95 per booklet the series has been designed as little gift items. For each letter of the alphabet the series features different popular topics to choose from. So each reader can arrange their very own knowledge collection. The series starts in September 2009 with 16 booklets from A (automobile) to Z (zoo) and will be continued from spring 2010. On 32 pages the pocket-sized booklets provide basic information, photos and illustrations on a certain topic. Just like the core brand books, also the little variants come in casual design. Despite question boxes this series relies on catchword headings. It goes without saying that TESSLOFF again relies on expert authors and experienced artists. But Wissensschatz can do much more: As a special treat each book comes with an additional English picture dictionary with eight on-topic English terms plus picture and phonetic transcription. So primary school children playfully expand their English lexicon. The whole world of knowledge can be found on the internet. Special codes are hidden in special word puzzles and open internet portals to the books. Here children find English pairs games with audio recordings for correct pronunciation and colouring pages to collect and file. Online children decide on their future favourites. The WAS IST WAS club on www.wasistwas.de already choose their favourite topic for the letter F. Fossils surpassed fire fighters and even football. For each series children vote for their favourite subject to a given letter.