Official Newsletter - Dubai International Character & Licensing Fair

BRANDORA Editiorial Staff - September 2009

 
A Taste Of Lime:
Who would have thought that when FREEJ began life, back in 1998 as a six page study book, it would develop into the powerful and immensely popular property that it is today with 3 Seasons of successful television shows, a live stage show and even a theme park.

FREEJ tells the tale of four old women living in a secluded neighbourhood in modern-day Dubai. FREEJ in English means neighbourhood.

The show’s main characters Um Saeed, Um Saloom, Um Allawi and Um Khammas (pronounce the m in Um) is to live a peaceful life in the middle of the ever-expanding city around them. But the city’s boom unveils new social issues every day that they have to solve in their own simple and effective way. For the old women, there is no issue too hard to solve with a good cup of coffee at Um Saeed’s house.

Through sponsorship and other means, Lammtara raised the money to produce a pilot and, was given the go-ahead by the Sheikh Mohammed Establishment for Young Business Leaders (SME) who provided the initial funding needed for the project.

The first series, comprising 15 x 15 minute episodes, launched on Sama Dubai TV and Dubai TV in 2006 aired five times each day during Ramadan. The show gathered an immediate enthusiastic following and was watched by families as they broke their fast at their evening meals. By the time the series had aired, it was voted the number one show in the UAE by viewers and critics alike.

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In The Limelight:

2nd Character Dubai 2009

Hear the experts discuss new trends and present reviews on the licensing market at the 2nd Dubai International Character & Licensing Fair Conference

From 27th – 28th October 2009
Dubai International Convention and Exhibition Centre.
Lets meet the experts.

Ms. Laila Suhail
CEO - Dubai Shopping Festival

Mr. Charles Riotto
President - International Licensing Industry Merchandise’s Association - LIMA

Ms. Francesca Asha
Publisher - Total Licensing Ltd

Mr. Ghassan Ayoubi
Executive Director - Rubicon Group

Mr. Mohammed Saeed Harib
Founder - Lammtra Pictures

Read more ...

Lime Zest:

Up for B2B meetings?

Interested to know the latest in licensing? or just want to visit and see your favourite characters

REGISTER NOW!!!

The Business Day:
27th October 10:00 – 18:00
28th October 10:00 – 16:00

The Public Day:
28th October 16:00 – 20:00
29th October 10:00 – 20:00
Entrance Fee for the Public Day
Dhs. 10/adult, Dhs. 5/Kids