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FREEJ tells the tale of four old women living in a secluded neighbourhood in modern-day Dubai. FREEJ in English means neighbourhood. The show’s main characters Um Saeed, Um Saloom, Um Allawi and Um Khammas (pronounce the m in Um) is to live a peaceful life in the middle of the ever-expanding city around them. But the city’s boom unveils new social issues every day that they have to solve in their own simple and effective way. For the old women, there is no issue too hard to solve with a good cup of coffee at Um Saeed’s house. Through sponsorship and other means, Lammtara raised the money to produce a pilot and, was given the go-ahead by the Sheikh Mohammed Establishment for Young Business Leaders (SME) who provided the initial funding needed for the project. The first series, comprising 15 x 15 minute episodes, launched on Sama Dubai TV and Dubai TV in 2006 aired five times each day during Ramadan. The show gathered an immediate enthusiastic following and was watched by families as they broke their fast at their evening meals. By the time the series had aired, it was voted the number one show in the UAE by viewers and critics alike. Read more ...In The Limelight: 2nd Character Dubai 2009 Hear the experts discuss new trends and present reviews on the licensing market at the 2nd Dubai International Character & Licensing Fair Conference From 27th – 28th October 2009 Ms. Laila Suhail Lime Zest: Up for B2B meetings? Interested to know the latest in licensing? or just want to visit and see your favourite characters REGISTER NOW!!! The Business Day: |
