Little Star Creations Signs New License Deal With Little Princess

BRANDORA Editorial Staff - September 2009

 

Little Star Creations secures Little Princess as the latest license to join its strong pre-school portfolio

Holland Publishing’s character imprint, Little Star Creations, announces a new major license agreement with TV-Loonland to produce Little Princess children’s headphones and magnetic height charts featuring characters from the award-winning animation show. Sticker story and activity books for Little Princess are also being added to the range and scheduled for early 2010.

Based on the international best-selling children's picture books by award-winning author and illustrator Tony Ross, Little Princess BAFTA-nominated animation series for young children remains one of Milkshake’s most popular shows. The hit pre-school property is the latest addition to Little Star Creations ever-expanding children’s portfolio. Little Princess licensed headphones are scheduled to launch in December 2009 along with the new magnetic height chart including popular characters Puss, Scruff, Gilbert and the King and Queen.

The imprint specialises in FSC (Forest Stewardship Council) certified children’s publishing and other associated product including the first ever licensed character headphones specifically designed for young children. Other licenses signed to date for the headphones include Dora the Explorer, Peppa Pig and Mr. Men. Magnetic height charts are also being produced for CBeebies’ hit show Big and Small and creative play packs including sticker and activity sets ad magnetic play scenes which will launch early in 2010 for Waybuloo.

Jonathan Holland, Managing Director of Holland Publishing, comments; “With her own unique brand of charm and curiosity and a loyal royal following, Little Princess is a great new addition to our ever-expanding pre-school portfolio. By producing ethically sourced, forest-friendly FSC-based paper product, we provide licensors with the opportunity to endorse their brands with a strong environmental message and we look forward to building on our relationships with key players in the pre-school arena.”