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Fitz Roy Media has joined forces with Magic Lantern Entertainment to develop and produce a new slate of entertainment projects inspired by African animal stories and the remarkable adventures and experiences of wildlife veterinarian Dr. Sue Hart, it was jointly announced by Fitz Roy Media CEO Hamp Hampton and Magic Lantern Entertainment President Jeff Segal. Development has begun on the multi-phase project that includes feature film, television series and direct-to-DVD concepts that will bring new generations of viewers into the exciting world of wildlife in the African bush and the inspiring efforts of Dr. Hart to protect the animals from extinction. Production is set to start in 2010. “The new Daktari Park will re-introduce a new generation of children and family audiences to the pioneering work of Dr. Sue Hart and her many adventures in the African bush at a time when humans first began to interact with the animals who roamed free across great stretches of land,” said Hampton. “Her experiences provide a wealth of exciting and informational stories about some of the most amazing wildlife in the world.” “Daktari Park is long overdue for a revival of a brand that captured audiences of all ages over 40 years ago,” said Segal. “In an era of heightened awareness of the plight of endangered species whose habitat continues to be encroached by deforestation and the development of the lands where they once prospered, this project provides a wonderful vehicle to get the message out on conservation and create awareness of the fragility of all life forms on the planet.” The deal with Magic Lantern is the next step in a plan to develop the Daktari Park brand for the 21st century under an agreement announced in June between Fitz Roy and Daktari Productions, Ltd. of London that grants online, feature film, TV/DVD and consumer products rights to Fitz Roy Media. Upon signing the agreement, Fitz Roy started developing an interactive Daktari Park website that will take kids on a daily safari in the African bush country, guided by a few new animated characters. The online safari will feature never before seen live action footage of animals in the wild. |
