Giochi Preziosi and Marathon Media are pleased to announce IMC Toys, one of the major European manufacturer of toys and games with subsidiaries in Spain, UK, France, Germany and Portugal has grabbed Gormiti.

Giochi Preziosi and Marathon have signed a multi-territory deal with IMC TOYS to create a brand new range of Action Games/Toys to tie-in with the saga of the four Lords of the Nature TV series. Kids will enjoy playing with remote control car, voice changer and various new action games which will re-create the fantasy world of action and adventure from the successful Boys Franchise. The line will ideally complete the Toy range developed by Giochi Preziosi since the creation of Gormiti in Italy in 2005. “IMC Toys” products will be available in fall 2010 in EMEA, Mexico and Brazil.

Gormiti TV series, the 52 x 26’ Giochi Preziosi & Marathon Media co-production, has been on air in Italy on broadcaster Mediaset since Autumn 2008 and has generated outstanding ratings. From Fall 2009, it’s hitting the screens in the US (Cartoon Network), France (M6 and Canal J), Germany (RTL2), the UK (Nick Toons), Spain (RTVE & CN), Greece (Alter Channel), Turkey (Digi Turk), Israel (Noga), in the Middle East (MBC) TV3 in Lithuania, Latvia and Estonia; Nova TV in Bulgaria and Globo TV in Brazil. Further international broadcast sales will be announced in the next months. International television and home entertainment rights to the Gormiti brand are handled by Zodiak Entertainment Distribution. Licensing and merchandising is managed by Marathon Media in France and Giochi Preziosi for the rest of the world, through a network of agents.