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Ad Sales
- Italy
Interbrand’s #1 global brand, Coca-Cola, has teamed up with MTV Italy again to host Coca-Cola Live at MTV: The Summer Song - a live event in the Piazza del Popolo, Rome. Now in its 6th year, the partnership with Coca-Cola includes on-the-ground concerts, broadcast and online elements.
This year, the free concert with performances by special guests - Tokio Hotel - took place on 26 September in front of an audience of 50,000 people and was also streamed live on the dedicated website www.mtv.it/cocacolalive.
A competition was held in the build-up to the concert, giving MTV Hitlist Italia viewers the chance to vote for the 2009 summer song. Out of 30 initially selected songs, viewers voted to eliminate one weekly. After receiving more than 8million votes, the 14 remaining artists performed their summer song live on stage at the event. The winner was selected by viewers (on-the-ground and at home) via a dedicated mobile number. Marco Carta won the competition with the song ‘dentro ad ogni brivido’. Consumer Products
- France
While appearing on CANAL+’s Le Grand Journal talk-show during Paris Fashion Week, world-renowned fashion designer, Marc Jacobs, was presented with a selection of SpongeBob SquarePants branded goodies including an R-Town Luggage suitcase and a special edition scooter helmet designed by Ruby: http://player.canalplus.fr/#/282731
- Germany
The successful partnership between Nickelodeon & Viacom Consumer Products (NVCP) and German bicycle & accessories manufacturer, Bike Fashion Vertriebs, continues with a two-year extension to the current deal for SpongeBob SquarePants branded products. Bicycles, helmets, bells, gloves and baskets - all TUV approved and CE certified - will continue to be available from Toys R Us, Vedes, MyToys, Hoffmann Company, ZEG and Hartje, across Austria, Germany and Switzerland.
- Mexico
NVCP has signed its first-ever deal with Tycoon Entertainment Group which will see the entertainment and marketing company license all 12 seasons of Comedy Central’s hit animation, South Park, on DVD, in Mexico and parts of Latin America. The three-year deal means DVDs will launch into airport and duty free stores, card and gift shops, convenience and department stores, electronic, music, food and grocery stores, with specific retailers including Liverpool, Mix Up, CostCo and Walmart, across the market from November. Programme Sales
- MTV Networks International returns from a hugely successful MIPCOM 2009 with a slew of newly closed comedy programme sales deals across Asia, Europe and the Middle East, under its belt.
- In a move which underlines the company’s strategic commitment to expanding and further deepening its local reach in the market, four-time Emmy Award winning animation, South Park, is set to air for the first-time ever on NRJ12 in France. Already a ratings hit on MTVNI locally owned and operated channels, Game One and MTV, the significant two-year deal will see the 13-season hit series launch this Autumn.
- Elsewhere, season 13 of South Park has been picked up by Canal+ in Poland and the complete series of the Comedy Central show will also broadcast for the first time on MNet’s Vuzu Channel, in South Africa, later this year.
- Additional comedy deals closed include The Colbert Report which has been relicensed by Showtime in the Middle East and picked up for the first time by CPI in the Philippines. CPI will also broadcast acclaimed spoof news programme, The Daily Show with Jon Stewart. In a deal which marks MTVNI’s first-ever sale of comedy programming outside of all-comedy network, Comedy Central, Germany’s Timm will air quirky series, Strangers with Candy and Reno 911 from this year, with Fox in Portugal also picking up Reno 911, along with stand up programme, Chappelle’s Show.
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