New licensee has signed with to produce items for the North American market using the Bella Sara brand

Hidden City Games, Inc, publisher of Bella Sara™, announces today a licensing partnership with The Canadian Group, a specialist in the manufacturing and multi-channel distribution of puzzles, games, activities and novelty items. This partnership will aid both companies in producing high quality, trend-conscious products that offer outstanding consumer value.

“Bringing a brand like Bella Sara to market is an opportunity that all companies spend enormous resources seeking out,” said Barrie Simpson, partner of The Canadian Group. “We are nothing short of thrilled to bring our vision of Bella Sara to the North American marketplace. This partnership with Bella Sara enhances and extends our product offerings to the young female market through all channels of distribution.”

“The Canadian Group has a phenomenal reputation with retailers worldwide,” said George Stetar, vice president of international business, licensing and merchandising for Hidden City Games, Inc. “We look forward to extending the brand’s presence in the marketplace, while saturating the industry with the magic behind Bella Sara.”

First introduced to the North American market in 2007 by Hidden City Games, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has widened its family of products from trading cards and an online world (BellaSara.com) to DVDs, toys, books, video games, games, and puzzles through various licensing agreements.

Select Bella Sara products are available at Target, Wal-Mart, Toys R Us, equestrian stores, several independent retailers and at Shop.BellaSara.com.