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Leading rights owner Chorion has secured a deal with leading e-tailer TysToxBox.com, a Brand Performance company, to launch a dedicated Olivia shop online at www.tystoybox.com for North America. The Ty’s Toy Box site features brand new OLIVIA products including Ty’s exclusive personalized T-shirts and the best-selling OLIVIA DVDs. In addition to these items, the new range of OLIVIA TV tie-in books from Simon & Schuster will be available starting in November. “We are thrilled to join Olivia in her grand adventures,” said Ty Simpson, CEO of Brand Performance, parent company for Ty's Toy Box. “Our new OLIVIA store features customizable T-shirts, where kids can choose from a number of fun styles and colors and then add their names, as well as many other great Olivia accessories. Plus, parents will love that they can stock up on Olivia merchandise for the holidays!” In addition, Chorion is also launching an official OLIVIA website www.myolivia.com this month for children and parents which features games, printables and information on Olivia and her hit TV series. Commenting on the two new sites, Joan Blanski, SVP Global Brand for OLIVIA at Chorion, adds: “We are excited to launch the new www.myolivia.com site which will connect viewers and fans of the property to our broadcast partners in key markets. The OLIVIA shop on tystoysbox.com will be a great convenience for OLIVIA fans who will easily find the new OLIVIA products as they become available.” Chorion is continuing to extend the reach of Olivia both in the US and globally. The new 3D CGI animated children’s television series OLIVIA based on the best-selling book series by Ian Falconer published by Simon & Schuster launched strongly on Nickelodeon (US), Treehouse (CN), Five in the UK, ABC Australia and TF1 France. The 52 x 11-minute animated series is also making waves internationally and will air on over 120 top broadcasters around the world by the end of this year. OLIVIA merchandise will also be available on Ty’s Toy Box shop in Canada. Spin Master is on board as global master toy partner for Olivia and will develop a wide range of pre-school girl’s toys for rollout in autumn 2010. OLIVIA is animated by the Academy Award® nominated company Brown Bag Films. It is executive produced by Chorion’s Diana Manson and Kurt Mueller, and Brown Bag Films’ Cathal Gaffney. Olivia is today’s girl. She is a 6 ¾ old dynamo who believes she can do anything and sees every day as an opportunity to try new things. Her vivid imagination takes her on grand adventures, both real and fantasy, and like all children, her antics occasionally result in endearing misadventures. Olivia’s confidence and positive nature inspires kids everywhere to think boldly and follow their dreams. |
