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MODA International Marketing is pleased to announce a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together. Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in Spring 2010 in North America, United Kingdom and Europe. Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co. a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products. THE TOUR DE FRANCE ‐ the Tour Everyday is a brand that we fully expect will dominate the dynamic and growing bike and accessories categories, according the MODA. The Tour de France delivers a highly regarded and well‐known global brand that will add a fresh, exciting positioning and experience in the cluttered “cycling’ space. After all, this global iconic cycling brand with over 100 year heritage stands for one of the most difficult, strenuous, endurance sporting events of all time. The Tour’s name on cycling products naturally extends this experience and authority from a 3 week event to everyday, The Tour Every Day. |
