Standout, illustrative character-based brand IRMASWORLD is lending support to Kiehl’s charity initiative ‘Give back – give Kiehl’s’. IRMA is one of four celebrities chosen to spearhead the Kiehl’s campaign for this year’s World AIDS Day on December 1st 2009.

IRMA has designed two unique cards which will be sold in sets of 10 with the net proceeds going to the German AIDS Foundation. Other participating stars from the German celebrity cultural and sports scene who have each designed a card for the Kiehl’s campaign include: actress Heike Makatsch, kite-surfing world champion Kristin Boese and actor Wotan Wilke Möhring. Kiehl’s has a strong track record in fund-raising for AIDS charities. Since 1996 worldwide special events and generosity from Kiehl’s and their customers has resulted in 1 million dollars to be donated to the Kiehl's AIDS Day.

IRMASWORLD is a standout character-based brand and the brainchild and alter ego of successful artist, fashion consultant and publisher Jasmin Khezri. IRMA is a truly cosmopolitan girl, a chic and independent young woman, a confidante, role model and advisor who shows off the latest trends, entertainment and styling tips on her website www.irmasworld.com.

IRMASWORLD already has an established presence across a variety of platforms. IRMA’s stylish editorial has made her a favourite contributor to Glamour magazine in Germany where she has an established role as International Trend Scout, celebrity interviewer and style guru. She has also provided fashion and beauty advice and practical lifestyle tips in magazines in the UK, France, the US and Japan.

With her distinctive visual style, IRMA is also in great demand by some of the biggest names in fashion. Esteemed French fashion house Celine has already produced a range of IRMA T-shirts with further products planned. IRMA´s image has also been used in high-profile advertising campaigns by leading brands such as De Beers, Ford, Noxzema, Danone and Carrefour as well as the cream of high fashion labels including Chloe, Louis Vuitton, Givenchy and Prada. MM MerchandisingMedia, the licensing subsidiary of the ProSiebenSat.1 Group represents pan-European rights to the property which is owned and represented in the rest of the world by Goa Geneva Trading.

The German AIDS Foundation is the largest AIDS auxiliary organization in Germany that offers financial support to all affected individuals. The foundation has helped people in need with HIV and AIDS in Germany for more than 20 years through direct one-on-one support and with community support through assisted living, employment and care projects. Additionally, the foundation backs many auxiliary projects and prevention programs created especially for immigrants. The foundation has also promoted model projects Internationally since the year 2000 for Aids orphans, teens, mothers and children - especially in Southern Africa; Namibia, South Africa and Mozambique. Since its creation in 1987, the foundation has received approximately 65,000 membership applications and raised more than 37 million Euros.