Licensees and sponsors benefit from new event series

Swap t-shirt for Royal Flush: The condom brand BILLY BOY is looking for the first German Strip Poker Champion in 2010. Several hundred participants in Berlin, Cologne and Dresden gamble for the shirt off their back – literally! Best gamblers will meet for the grand final in Hamburg to compete for the German Champion’s Cup. Rules are simple: Not the most beautiful poker face wins but the player who is one sleeve length ahead of their competitors. Players may apply from March 2010. The events will take place in April and May 2010.

Even today BILLY BOY is firmly established on the licensing market with underwear, stationery and various fun items. The upcoming national event series allows for countless new partnerships. Poker sets in fresh BILLY BOY design, stimulating alcoholic drinks or cool soft drinks: The German Strip Poker Championship provides an attention-grabbing platform for exciting new licensed products.

Thanks to large-scale advertising and promotion activities throughout Germany, BILLY BOY anticipates great media response – not only for the benefit of existing and future licensees but also to the benefit for future sponsors. In addition to countless opportunities to integrate logos or distribute promotion items and sample products, sponsors may also benefit from national event communication. Responsible for management and organisation of the First German Strip Poker Championship is Hamburg-based Communication Agency Straub & Linardatos, official licensing agents of BILLY BOY since 2007.