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Seeing the world through Harry Potter’s eyes –this dream of many fans can come true with the collection of French eyewear manufactuer LOGO. LOGO ranks among the most renowned manufacturers of eyeglasses. Besides the Harry Potter collection its portfolio of high-class brands encompasses Tag Heuer, Elite, Naf Naf and Tweety by Cathy Guetta. For many years the company, which operaters throughout Europe, has been a licensing partner of Harry Potter in the EMEA sector. The range of Harry Potter modells is very popular and has become the best-selling product range of the company. So far LOGO has sold more than 1.3 millionen glasses of the Harry Potter collection.
The classy collection of glasses is based on the famous modell which Harry Potter wears in his books and films and which has quickly become the characteristic feature by which millions of children an adults around the world identify the famous wizzard-in-training. |
After the huge success of the 6th feature film Harry Potter and the Half-Blood Prince in July 2009, the first part of the film finale Harry Potter and the Deathly Hallows will be launched in 2010. In course of the preparation for this highly-anticipated event Warner will make the entire property artwork collection available to the Harry Potter licensees for the first time ever and thereby offer its partners a huge variety of licensing possibilities.
Harry Potter is one of the most successfull merchandising properties worldwide and one of the most popular brands of all times with unparalleled media presence. Every one of the feature films so far made it into the top listing of the 25 most successful films of all times. The Harry Potter books have been translated into 67 languages, with more than 400 million copies sold so far. |
