CPLG: Five More Years for WWE® and BSkyB

BRANDORA Editorial Staff - December 2009

 
World Wrestling Entertainment, Inc. has extended its relationship with British Sky Broadcasting for another five years, taking the partnership into its milestone twenty-fifth year.

The new distribution agreement, which takes effect in January 2010, sees BSkyB hold the exclusive UK broadcast rights of WWE's weekly programming and special events, providing content to more than 15 million homes across the UK and Ireland.

BSkyB will carry ten-and-a-half first run hours of WWE's weekly programs. RAW®, SmackDown®, ECW®, Bottom Line®, AfterBurn®, WWE Vintage Collection™ and This Week in WWE will all air in high definition on Sky Sports, along with five monthly specials annually.

WWE Experience and the brand new WWE Superstars will be broadcast on Sky1, also available on Sky1 HD.

BSkyB will carry eight WWE special events annually on Sky Box Office, including perennial favourites WrestleMania®, Royal Rumble®, SummerSlam® and Survivor Series®. WWE events on Sky Box Office will air live and in HD.