Toei's Strong World Dominates Box Office in Japan

BRANDORA Editorial Staff - December 2009

 
One Piece Saga Movie "Strong World" Opening Weekend Hit!

The 10th One Piece animated film, One Piece Film Strong World, was launched on December 12th in Japan and bowed to a strong 1.038 billion yen (approximately US$ 11.7 million) in two‐days weekend opening.

The 10th film in the long‐running hit anime series opened on 188 screens with a domestic record‐setting per‐screen average of 5.52 million yen (~ US$ 62,200). Over half the screenings were to a sold‐out crowd.

The first day totals tallied up to 553 million yen (~ US$ 6.24 million), and 485 million yen (~ US$ 5.47 million) on the following day.

A factor contributing to the robust opening was the special edition One Piece Volume 0 manga handed out exclusively to those in attendance. Toei Animation printed an additional 1 million copies to keep up with unprecedented demand.

Also, the first One Piece movie to have its creator 'Eiichiro Oda' as the writer of the film's original story and supervising the production of the movie contributed to the film’s success.

One Piece “Strong World”: 113 min ‐ directed by Munehisa Sakai, one of the main directors of the One Piece animated series ‐ written by Eiichiro Oda.
© Eiichiro Oda/Shueisha, Toei Animation
©”2009 One Piece” production committee