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The initial assortment of toys includes activity toys, musical toys, and role-play toys that incorporate the Baby Genius principle of music as a core learning tool to engage and encourage children to communicate, connect, discover, and use their imagination to express themselves. Battat is a toy industry leader whose legacy of expertise and attention to quality and safety is a perfect fit for the trusted Baby Genius brand,” said Klaus Moeller, CEO of Pacific Entertainment, creator of Baby Genius. The Baby Genius brand is a well-recognized brand that is respected by parents and embraced by children throughout the world. Battat is pleased to be in business with Pacific Entertainment and looks forward to furthering the success of this endearing brand with a new line of entertaining toys that embody the Baby Genius principle of music as a core learning tool,” Debra Joester, President of The Joester Loria Group. |
