Chapman Entertainment is delighted to announce that Tomy will be the new master toy licensee for Rah Rah The Noisy Lion - an engaging new infant property for children aged 2-4 years, which has been acquired by CBeebies.

Rah Rah The Noisy Lion is a very loveable little lion who sometimes forgets his words when he gets excited and can only manage a roar – Rah Raaaaahhhh!!! With the help of the audience, Rah Rah and his friends in the Jingly Jangly Jungle solve noisy mysteries, go on adventures and have a lot more fun when they use their fast-developing communications skills: gestures, expressions and best of all, words!

Other characters playing in the Jingly Jangly Jungle include Toot Toot: the elephant, Num Num: the giraffe, Snap Snap: the crocodile, Nee Nee: the zebra and Hoo Hoo: the monkey.

The five year contract will give Tomy distribution rights in the UK, France, Benelux and Germany. The company also has global manufacturing rights excluding US, for Plush, Arts & Craft and infant pre-school products including figurines, playsets megasketcher and soft toys expected to be on shelf in late 2011.

Valerie Fry, Director of Licensing, Chapman Entertainment comments, “We have a strong vision for Rah Rah and we are pleased to welcome Tomy into the Chapman family. They have a fantastic reputation and their product line has huge potential. This is a very exciting time for the team and we are confident of great things!”

Joanne Gray, Head of European Marketing, Tomy comments, "We are thrilled to be working with Chapman Entertainment on Rah Rah! The brand promises to offer something new and different to pre-schoolers and we are committed to doing a fantastic job of bringing the brand to life in our toys. We benefit from having years of expertise in developing pre-school licensed toys across a variety of product categories and have some great concepts in the pipeline. We are really looking forward to bringing these to market in 2011!"

Originated by Mackinnon & Saunders, this loveable series of 52 x 10 minute episodes, will be produced with Chapman Entertainment. So far, Chapman Entertainment has had success with two hit pre-school properties, Fifi and the Flowertots and Roary the Racing Car.

Since its launch, Roary The Racing Car has raced into pole position by securing 100 licensees internationally and he has been sold to over 138 countries. Fifi and the Flowertots is in 147 countries also with 100 licensees globally.