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Ad Sales
- Proliferation of music across so many platforms… And trying before buying!
A new piece of research from MTV Networks International, "Back to Basics"* confirms that young people not only consume music across all platforms but they increasingly 'try before they buy', making considered decisions on their music purchases. Music has become a product like any other where 8 in 10 agree that they like to try music before they buy it.
Whilst the computer remains the core devise for listening to music (85% have listened to music on their computer within the last week - 94% among teens, 16-19), watching music videos on the computer is increasingly important with half of 15-24 year-olds watching music videos online everyday/most days.
TV is also playing a major role in how young people are consuming music, demonstrating the desire to interact with the visual side of music. 61% among 16-19s say they watch music videos on TV every day/most days. The mobile phone is catching up with the MP3 Player as the most common portable device for listening to music, especially among teenagers with 43% of teens listening to music on their phones everyday/most days. And whilst the radio and CDs are still important ways of consuming music with 80% listening to music on radio everyday/most days and 37% putting on a CD - this is more reflective of the older 30-34 demographic.
* for more information on the research please contact the press office. Consumer Products
- CEE
Nickelodeon & Viacom Consumer Products (NVCP) has signed one of its first license agreements for SpongeBob SquarePants in the Czech Republic following a deal with Prague-based Cartoon Mania. In a two-year multi-territory deal, the market leader in licensed textiles will produce branded nightwear, underwear, t-shirts and accessories aimed at children, tweens and teens. The products will be available key retail outlets such as Sparkys, Interspar, Ahold and Kaufland throughout Czech Republic, Russia and Slovakia.
- Italy
One of Italy’s largest foil balloon makers, Grabo, has collaborated with NVCP to produce SpongeBob SquarePants branded balloons. The quirky deal means balloons have launched across Italy, San Marion and the Vatican State and are available from specialty stores, toy shops, mass market outlets as well as wholesalers.
- UK
NVCP’s new partnership with the UK’s Winning Moves, owners of the Top Trumps brand and market leader for top trumps gaming cards, will see SpongeBob SquarePants branded Top Trump sets launch in a 2-year deal. The product is aimed at both girls and boys from 5 – 12 years and will be available from all leading retailers including HMV, Toys ‘R’ Us, Amazon and Play.com. Programme Sales
- MTV Networks International kicks off 2010 with a slew of programme sales deals for its ground breaking and award-winning animation programming in Asia and Europe under its belt:
- Hysterical farmyard animal animation, Back at the Barnyard, will air for the first time on Spain’s TV3 Catalunya, as well as in Finland on MTV OY plus TSR (French speaking) and RSI (Italian speaking) in Switzerland. TV3 Catalunya (Spain) has also picked up Catdog with RSI (Switzerland) broadcasting Tak and the Power of Juju for the first time from early 2010.
- Korean cartoon channel, Tooniverse, has scooped up all three seasons of Avatar: The Legend of Aang which complete story arc with one of the country’s main terrestrial channels, EBS, picking up a second season of pre-school hit show, Wonder Pets!.
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