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Deal brokering, brand debuts and networking, aren’t the only items on the business agenda at the 2010 Kazachok Licensing Forum, the first international event in the licensing industry calendar held in central Paris, in April. The Forum’s conference programme, which takes place during the morning session over both days of the show, will also provide visitors with an opportunity to upgrade and increase their knowledge in key areas of licensing.
“The conference programme is designed to help the licensing industry do business in a more informed and intelligent way,” commented Nathalie Chouraqui, Director of Kazachok. “Lead by experts, the seminars are on-trend and inspirational. As you would expect, retail is a major focus with two seminars dedicated to analysis, strategy and business development. Other topical seminar subjects cover social media marketing to teens, virtual world licensing, targeting kids with promotional premiums and of course an essential overview of the international licensing market.” EPM Communications’ Director, Ira Mayer will host the opening session (9:30am - 10:15am) on the first day of the Forum. during his seminar, The International licensing market: overview and perspectives?, he will unveil his latest research and invite the audience to share questions, comment and opinion on the data. Also on Thursday morning (10:30am -11:15am), Anne Villeneuve, Marketing Manager Family, McDonald's France, will be one of a panel of experts taking part in the How to use licensing for kids promotional operations? seminar, which will cover choosing the right license, different promotional opportunities and consumer behaviour. On Friday morning (10:30am – 11:15am), visitors attending the Social Networks, teenagers’ new favourite tools: how to use them? seminar, will be able to share the vast knowledge and experience of Frederic Bellier, Senior VP Global Media Sales, Dailymotion - the video sharing website that attracts over 55 million unique users per month – as he discusses how brands can reach a teen audience and how to harness this powerful communication tool. The final seminar session (Friday, 11:30am – 12:15pm) entitled, Trade and licensing, what are the key factors of success, will be lead by an international panel of experts including - Stéphane Fillastre, Director Retail & Business Development Warner Bros. Consumer Products and Kelvyn Gardner, Managing Director LIMA UK - who will offer analysis and insight into licensing at retail, expanding into Europe, how to exploit a license and respond better to retail needs. The conference programme is free and pre-registration for seminars is not required – just arrive at the designated room a few minutes before the session is due to start. The conference programme timetable follows, however, for full details visit: the Kazachok Licensing Forum website. Thursday, 8th April, 2010 Friday, 9th April, 2010 More about the Kazachok Licensing Forum Throughout the day, exhibiting companies will present their new properties and brand updates to an invited audience at the Pitch sessions. New for 2010 will be the dedicated Retail Lounge, which provides a unique area where retailers can prepare for and hold meetings. All visitors and exhibitors will once again enjoy free catering for the duration of the show – breakfast, lunch, coffee and a cocktail are included in the registration fee. A show guide is also given to all attendees when they arrive at the show, to help them navigate the show and get the most out of their visit. For further information visit:forumlicence.kazachok.com
Kazachok Licensing Forum Connects With International Licensing Community Thanks to Social Networks The Kazachok Licensing Forum has launched its profile on social networking sites - Twitter, Facebook and LinkedIn. Followers, friends and colleagues can now sign up to receive the latest updates and developments about the show, its exhibitors and partners, in a format to suit them and their way of doing business. “Social media is a really effective way of connecting with the international licensing community as well as those interested in the opportunities licensing can bring to their business,” commented Nathalie Chouraqui, Director of Kazachok. “Over the coming months we will continue to build the forum’s social media profile with the latest information about the show as well as relevant licensing news and opinion - so sign up and become part of the forum before the event itself, which takes place on April 8th&9th in central Paris.” The Kazachok blog is also live and features insights and opinion on industry related trends and topics. Take a look - http://kazachoklicensingintelligence.blogspot.com/ Quick links to the latest information about the Kazachok Licensing Forum follow: LinkedIn Facebook Twitter |
