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SANRIO Global Consumer Products EMEA, the international social communication business company, best known for Hello Kitty, is proud to announce its new Vice President, Stefano Mastropietro.
Mr. Mastropietro will be responsible for the EMEA market (Europe, Eastern Europe, Middle East, India and Africa) a side of Roberto Lanzi, the President of the company, and will be based in the German headquarters.
As the Vice President of Sanrio GmbH and Sanrio Licensing GmbH, Stefano Mastropietro will concentrate on developing significant global strategies to expand the existing international business and to create new opportunities within EMEA. He will focus on new products and product categories within licensing, as well as exclusive co‐branded partnership programs. Mr. Mastropietro will continue to develop Sanrio’s emerging characters for licensing, product development and innovative retail partnerships. Stefano Mastropietro has been with Sanrio since 2008 working as the Director of International Licensing. He comes from various working experiences: textile business where he was working as Export manager for Valle Brembana as well as the music and entertainment where he was organizing and producing numerous events. |
