The Licensing Machine (TLM), the licensing division of Panini Group – engaged in TV, Home Video, Promotional, Merchandise, Marketing and Licensing Services – has been appointed by Mirrorpix (the licensing division of Mirror Group) as the Italian licensing agent for Andy Capp.

TLM is proud to represent the character for the Italian speaking territories, where the world famous comic strip has been published since 1967 by a number of publishers such as Editoriale Corno in the pages of Eureka magazine, Garden Editoriale, News Market, Mondadori and Panini Comics. Andy Capp has become a mass market phenomenon in the pages of La Settimana Enigmistica with the title “Le Vicende di Carlo e Alice”. TLM will be responsible for establishing a comprehensive licensing programme from clothing and accessories, bar and home-ware, food and snacks, lotteries, party goods, gift and novelties, greeting cards, stationery and more!

Andy Capp
Andy Capp was created by Reg Smythe and first appeared in The Daily Mirror in 1957. Today the cartoon is the daily creation of the fantastic team of Roger Kettle (writer) and Roger Mahoney (artist). Andy has appeared on dozens of merchandising products over the years and even had his own British TV series in the early 1980's. Andy Capp still appears seven days a week in The Daily and Sunday Mirror and is one the longest running newspaper cartoon strips in the world. Andy Capp is syndicated to over 80 countries, appearing in hundreds of newspapers worldwide, in dozens of languages and is read by an estimated audience of over 200 million people.

Andy Capp is the classic anti-hero, an idler never seen without his trademark cloth cap, whose home life consists of enjoying cups of tea, watching TV and sleeping on the sofa. When Andy does venture outdoors he will usually be found at the pub, visiting the betting shop, dodging the rent collector or enjoying playing a game of one of his favourite sports – football, rugby and cricket.