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Fitz Roy Media has signed Hybrid Apparel as the U.S. apparel licensee featuring its Heathcliff and Funny Face brands, it was announced by Fitz Roy Media CEO Hamp Hampton. The two-year licensing deal grants Hybrid Apparel U.S. rights to manufacture and distribute Heathcliff and Funny Face-themed apparel including tees, novelty tops, wovens, two-fers and tanks, beanies, caps, fleece outerwear, jackets and hoodies; for men, young men, juniors, boys and girls. The initial line of products for both the Heathcliff and Funny Face lines will be introduced at the annual MAGIC Marketplace in February 2010. Jonathan Breiter and Jennifer Zivic at Public Group Licensing, exclusive U.S. licensing agent for Fitz Roy Media, brokered the apparel deal which will serve as a cornerstone category for the brands as they continue their efforts to maximize the potential for Heathcliff and Funny Face across all categories of merchandise throughout the world. “Hybrid’s demonstrated creativity and track record of success in furthering the appeal of highly recognized brands are a perfect fit for these newly invigorated properties,” said Hampton. “We look forward to working with Hybrid’s team of talented designers in translating the fun and excitement of Heathcliff and Funny Face to the world of apparel.” “We are thrilled to be working with Fitz Roy and excited to be involved in bringing these iconic brands to a whole new generation of fans in the 21st century,” said Hybrid Apparel Vice President of Licensing Derrick Baca. |
