|
Ad Sales
- Attitudes towards Illegally obtaining Music In the second part of MTVNI's research study, Back to Basics, it is revealed that attitudes are equally divided towards illegally obtaining music and that our audiences represent two very different attitudes. The study suggests that younger people do care about this issue, but they are driven by their financial limitations. The desire for music and being able to access what they want and when they want it is too strong to put constraints on their illegal downloading behaviour. However, it’s important to remember that this doesn’t apply to all young people and there are many who do not obtain music illegally at all (30%) and 45% agree that people should have to pay for the music they want to listen to but many are unsure, 36%.
1 in 3 teens (16-19) agree ‘why pay for something when you can have it for free’ compared to 1 in 5 of those aged 25+. Despite this, teenagers are also more likely to agree that illegal downloads have a negative impact on the music industry (63% vs. 44% of 25years+).
Teens are also more likely to ‘care about the music industry’, 56% agree, compared to 38% of 25-34s.
4 in 10 believe downloading music illegally isn’t bad if it’s for their own personal use (2 in 10 disagree and the rest aren’t sure). 41% of 15-24s agree that downloading music illegally is ‘normal’ compared to 25% of 25-34s. 1 in 3 agree it’s a dangerous thing to do (no difference in opinion by age).
36% say they feel guilty about it but the same amount say they don’t feel guilty Consumer Products
- South Africa
Nickelodeon & Viacom Consumer Products (NVCP) has announced two brand new licensing agreements in South Africa:
- Following a partnership with Laceys Promotions, one of the market’s biggest toy distributers and character suppliers, Dora the Explorer fans will be able to purchase ‘Lucky Packets’ filled with stickers, posters, colouring in sheets and tattoos. The two-year deal will see products available at all supermarkets, good toy shops and mass retail outlets.
- Jacques Hau, one of the biggest character apparel suppliers to key outlet, Woolworths, has collaborated on a line of SpongeBob SquarePants and Dora the Explorer branded swimwear, outerwear and sleepwear. The apparel line will launch at Woolworths throughout the territory from early 2010.
Programme Sales
- MTV Networks International has closed several programme sales deals in Europe and Latin America for its Nickelodeon-branded live action programming:
- Following on from the huge success of Nickelodeon live action shows, iCarly and Drake & Josh in Italy, True Jackson VP, starring Kiki Palmer, has been picked up by Mediaset’s Italia Uno. The recently launched for show will premiere in Spring 2010. Elsewhere in Europe, a multi-property deal with Ireland’s RTE means True Jackson VP will air for the first time in the territory, along with new deals struck for Unfabulous and buddy comedy, Drake & Josh.
- In Latin America, True Jackson VP has been licensed for the first time by Mexico’s Televisa. Nickelodeon’s iCarly, the first-ever scripted series to incorporate kid-created original content into a live action tween show, has been picked up by America TV (Peru), Medcom (Panama), and ATB (Bolivia), as well as being relicensed by Televisa (Mexico). New episodes of Drake & Josh and iCarly have also been picked up by ATB for a further two years.
|
