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Milan-based Atlantyca Entertainment has secured a one-year licensing agreement with Italy’s leading bottled water supplier Acqua Minerale S. Benedetto S.p.A., it was announced by Atlantyca Entertainment Director of Licensing Maria Giovanna Gurrieri. The deal gives San Benedetto rights (for Italy) to feature Geronimo Stilton and the cast of characters from the new Geronimo Stilton animated series as part of the launch of a new line of healthy water-based drinks for kids debuting at retail in March 2010. The characters will be used on packaging, in-store displays, promotional items and the San Benedetto Kids website, www.sanbenedettokids.it, to promote a new line of flavored ice tea-based and chamomile-based beverages for kids. “Geronimo Stilton and the cast of characters from the animated series are a perfect fit for the world of San Benedetto Kids and will serve as recognizable representatives who encourage kids to make better choices by opting for this new line of water-based, vitamin-rich drinks instead of unhealthy carbonated beverages,” said Gurrieri. “Once again Geronimo shows how much he cares about kids.” Co-produced by Atlantyca Entertainment and Moonscoop, Geronimo Stilton, the animated series is based on the popular children’s chapter book series of the same name. Geronimo Stilton premiered on Italy’s Rai this past fall. The series has been sold to Nickelodeon Northern Europe International (Belgium, The Netherlands, Denmark, Sweden, Norway, and Finland.) In Iberian markets, Turner’s Cartoon Network, Boomerang and Boing Channels (Spain); RTP (Portugal for free TV rights) and Chellomedia’s (the European contents division of Liberty Global Inc.) CANAL PANDA Pay TV rights to the series, Minimax (Central and Eastern Europe including Hungary, Romania, Czech Republic, Slovakia, Moldova, Bosnia-Herzegovina, Serbia, Kosovo, Montenegro, Macedonia, Croatia; CANTABRAVA (Hungary-- HV rights) and NOGA (Israel). |
