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Toei Animation Inc. announced today that US-based Firefly Brand Management has been hired as the licensing agent in North America for the animation franchise, Digimon. Firefly will be responsible for merchandise licensing sales for the first five seasons of the hit series. < “As one of the industry’s most reputable and experienced licensing agents, we look forward to benefitting from the expertise of Firefly’s founder, Cynthia Modders, and her brilliant colleagues,” said Kanji Kazahaya, President and COO of Toei Animation Inc. /p> Digimon is a mega-hit animated series created by Toei Animation, the same studio that developed the widely popular Dragon Ball series. One of the most popular and longest running boys shows in Japan, the renowned Digimon franchise has also achieved major global success, having aired in over 40 countries throughout North America, Oceania, South & Latin America, Europe, and Asia. Digimon Data Squad is the most recent fifth season that follows the adventures of the two main characters, Marcus and Agumon, as they challenge a menacing Digimon from the Digital World who intrudes into the Human World to cause trouble. |
