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New collections to launch in the UK and Japan Leading family entertainment producer and distributor Chorion has, through its Copyrights’ subsidiary, secured two major apparel deals for the Flower Fairies™ in the UK and Japan, highlighting the brand’s global appeal to young women.
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In the UK, Somerbond is launching a brand new range of apparel in Top Shop, starting with a limited collection of nightwear this month followed by underwear launching in all stores in May 2010.
Copyrights’ Japanese agent, Copyrights Asia, has signed a deal with Sumikin Bussan, on behalf of Onward Kashiyama, to produce a range of Flower Fairies™ T-shirts aimed at women in their 20s to launch in FØRSTE stores. FØRSTE was established in 2009 as an own brand for apparel company Onward Kashiyama, targeting young women with a ‘casual-but-stylish’ preppy chic-style collection.
The line launches in February with three high-end T-shirts, followed by a further three designs launching in March. All six designs will be on sale at 16 stores throughout Japan. |
Nicholas Durbridge, Chairman of Copyrights, a Chorion company says: “These two new apparel collections for fashion conscious young women represent an exciting new stage in the evolution of the Flower Fairies™ brand. We’re delighted with Somerbond and FØRSTE’s interpretations of this timeless property.”
The first Flower Fairies™ book, Flower Fairies of the Spring, by Cicely Mary Barker was published in 1923. These beautifully illustrated books have become classics of children’s literature and have been translated into 11 languages.
The Flower Fairies™ have become a global licensing property with an extensive product range. Flower Fairies licensing can be found in multiple territories including Australia, New Zealand, Japan, Europe and the USA highlighting the broad appeal across demographics and countries.
For more information about Flower Fairies™ visit – www.flowerfairies.com. |
