2010 Show Welcomes Back All Major Exhibitors/ Global Audience from more than 82 countries as More than $1 Billion of Business is Transacted on the Show’s Floor

Licensing International Expo, the world’s premier marketplace for the $191 billion licensing industry, returns bigger and better than ever, June 8-10 at the Mandalay Bay Convention Center.

A flagship property of Advanstar Communications, the 30th annual Licensing International Expo has already re-signed more than 75% of the 2009 exhibitors including industry bellwethers, 4Kids, BBC, The Beanstalk Group, Brandgenuity, Cartoon Network, CBS, Disney Consumer Products, DreamWorks Animation, Electronic Arts, Freemantle United Media, Hasbro, The Joester Loria Group, LucasFilm, Marvel Entertainment International, Mattel, Paramount, Sesame Street, Sony Pictures, Twentieth Century Fox Licensing and Merchandising, Universal, Warner Brothers Consumer Products and many more.

The 2010 Licensing International Expo’s Las Vegas venue provides one continuous show floor and an all-inclusive, campus-like atmosphere for the three-day event. New and returning show features include:

• Fashion Avenue Cafe – One of the new features on the show floor, Fashion Avenue is the hip meeting and showcase area for fashionistas and attendees to see the latest apparel trends and demonstrations while enjoying food, beverages and relaxation.
  
  
• The Gaming & Interactive Zone – A 10,000 square foot area dedicated to the emerging licensing opportunities in video games and other electronic equipment. Last year, this Zone was one of the heaviest trafficked areas with exhibitors, including Electronic Arts, experiencing quadruple the meetings and buyers visiting their booth.
  
  
• Onsite Art Gallery and Services – A first for Licensing International Expo, the onsite Art & Design gallery will feature art available for licensing as well existing licensed art from the world’s top artists.
  
  
• International Networking Lounge – A dedicated meet and greet area of the show floor for international buyers looking to network with their peers from across the globe.
  
  
• Increased Social Media Presence on Twitter, Linked-in, Facebook and real-time show updates on licensingexpo.com will provide a continuous news stream to the licensing community.

“Licensing International Expo 2010 is adding specific areas within our show floor to reflect the growth we’re experiencing in emerging segments including video games, apparel and entertainment,” said Liz Crawford, show director, Advanstar Communications. “This year’s show also provides opportunities for marketing professionals to grow their brand while significantly raising incremental revenue as consumer audiences grow increasingly difficult to reach.”

Last year marked the first year the Licensing International Expo moved from New York to the Mandalay Bay Convention Center in Las Vegas, providing strong results with more than 113 new exhibiting companies and 130 new retailer attendee companies.

“Our Licensing University conference program will be stronger than ever this year, providing valuable information and education for all levels and segments of the industry,” said Charles Riotto, president, International Licensing Industry Merchandisers’ Association (LIMA). “As our international membership continues to grow and licensing expands to a greater number of global markets, we expect to see this trend reflected in an expanding worldwide attendee base for this year’s show.”

Pricing and Reservations:
Attendees and exhibitors can take advantage of early bird discounts by registering early at www.licensingexpo.com. Also, save up to 17% by making travel arrangements early. For more details, contract Travel Planners at 1-800-221-3531 or +1-212-532-1660 or visit www.licensingexpo.com. Potential exhibitors can learn more by contacting Lindsey Jones at Lindsey.jones@advanstar.com or Liz Crawford, Show Director at lcrawford@advanstar.com or visiting www.licensingexpo.com.