FremantleMedia Enterprises Appoints New VP Sales, German Speaking Europe & Eastern Europe

Fremantle Licensing Germany - March 2010

FremantleMedia Enterprises (FME), the commercial and brand extension arm of FremantleMedia, has appointed Maximilian Bolenius as VP Sales, German Speaking Europe & Eastern Europe. Bolenius, who will be based in Germany, will report into London-based EMEA CEO, Mel Alcock, and will start at the end of March.

In his new role, Bolenius will be charged with maximizing all business potential across the distribution of television programming and format sales from the FME portfolio to potential and current TV clients, whilst developing and growing new relationships within the industry. Key properties in the FME library include Idols, Got Talent, The Adventures of Merlin, The IT Crowd, the Jamie Oliver, Martha Stewart and Travel Channel catalogues, as well as Original Productions programming.

Alcock commented, “We are thrilled to have Maximilian on board as we continue to expand in the region. FME is incredibly strong in these territories, and his expertise will undoubtedly help bolster our current relationships as well as to develop new ones. In 2009 alone, FremantleMedia aired 90 programmes in 16 territories within the region accounting for more than 2,300 hours of television. FME’s tape sales have proven just as successful with over 350 titles sold over the last few years. With Maximilian’s appointment, we look forward to continuing that growth.”

Bolenius added, “I’m both delighted and excited to join FME and look forward to further growing their strong business in these important markets. I admire FME and their tremendously impressive portfolio of programmes and formats; it is the ideal company in which to start my new chapter.”

Prior to his new role, Bolenius was Director Sales, ZDF Enterprises (ZDFE) in Germany. During his time at ZDFE, he assessed all kids programming for international distribution and supervised the production and marketing of ZDFE's kids multi-platform products. Bolenius also established all-time sales records within the English and Spanish speaking territories as well as the Scandinavian market.

Bolenius replaces Veronika Gracher who recently left FME after nearly 5 years to pursue endeavours outside of the industry.