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Ad Sales
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VBSI takes Youthtopia study to ITB travel market
Using the theme of ‘Understanding the lucrative market of young adult travellers, how to connect with them and attract them to your destination’, Albertina Cabal, director of MTV Travel, and Lisa Cowie, head of MTV Youth Insight, will identify what is important to young people in Europe today, their hopes and dreams and the especially the importance of travel in their lives.
VBSI undertook the ambitious Youthtopia study last year to uncover youth values. Over three months it spoke to young people and to experts in the field, as well as conducting a survey with 7,000 15 to 34 year olds across Europe.
Among the insights, the study found that travel was a crucial part of the youth world and something they will not give up, regardless of the economic climate. |
Consumer Products
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- EMEA
Collins, who reports to Kate Schlomann, VP Brand Management International, has broad brand management experience having worked for Chorion, where he managed all European retail operations and launched The Mr Men Show and Olivia, and BBC Worldwide, where he launched and managed properties including Tweenies and Balamory. He has also consulted with Walker Books, Happy Films and MJTV. In his new role, Collins will build long-term relationships with multi-territory retailers such as Carrefour, Auchan, Amazon, Tesco, MediaMarkt Saturn and Toys R Us across the NVCP portfolio. Collins will work with local consumer product teams (Benelux, France, Germany, UK) as well as EMEA agents across the region. |
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- France
NVCP in France has signed a deal with Compagnie Européenne des Parfums that will keep pre-school Dora the Explorer fans squeaky clean with branded bath time products including shower gel and shampoo. The deal, which runs until the end of 2011, is aimed at girls aged two to six years and will sell through mass market retailers. |
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- Germany
In Germany, NVCP has signed a deal renewal with Tex-Ass for SpongeBob SquarePants boxer shorts. Product will hit retailers, including C&A, in July. The boxers show scenes from favourite SpongeBob SquarePants episodes and will be available throughout Austria, Germany and Switzerland. |
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- UK
Carly is also part of two major multi-property deals. It has been added to an existing deal with Ravensburger for puzzles that runs until the end of this year, and is also part of a deal with Amscan for foil balloons that also includes Dora the Explorer, Wonder Pets, SpongeBob SquarePants and Ni-Hao Kai Lan. This deal runs until mid-2011. |
Digital Media
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MTV Spain ramps up live streaming
MTV Spain added to its live streaming portfolio when Arctic Monkeys headlined at the MTV Winter event held in Valencia last month. The event was streamed via MTV Spain’s website and Facebook. The live streaming achieved total streams for the show of 126,500 in Spain. |
Programme Sales
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Animation deals signed across the world
MTV Networks International has signed a raft of deals for animation series in EMEA including Catdog to TV3 Catalunya in Spain; Ni Hao Kai-Lan to TSR for French-speaking Switzerland; Ren and Stimpy to SBS in The Netherlands; and Go Diego Go!, SpongeBob SquarePants and Wonder Pets to Ireland’s TG4.
In Latin America, MTVNI has seen a spate of new and renewal sales for SpongeBob SquarePants including new episodes to FETV in Panama, ATB in Bolivia and America TV in Peru. America TV has also renewed on The Mighty B! and Fairly Odd Parents. | |
