Turner CN Enterprises, the merchandising and Home Entertainment division of Turner Broadcasting EMEA has confirmed plans for the expansion of its adult brand licensing business by proactively developing brand extension programmes for its portfolio of channel brands.

The first channel brand earmarked for development is CNN. Turner CN Enterprises will be seeking a select roster of partners with the vision to translate the key characteristics of this globally respected brand into high quality, commercially viable licensed products.

A product concept guide has been created which focuses on travel and business products for the first phase of the campaign and conversations have started with partners in the field including travel guide publishers and luggage and travel accessories manufacturers.

Says Alan Fenwick, Vice President, Turner CN Enterprises, “The CNN brand enjoys fantastic global recognition driven by a comprehensive broadcast platform and a strong online presence. We look forward to developing the CNN licensing programme and building relationships with licensees with the vision to create product that celebrates the values of this unique property.”

Mark Haviland, Marketing Director, CNN International EMEA, “This is an exciting first step in translating the CNN values into relevant products that speak to our international credentials and get us in front of new audiences . At the same time, it marks the beginning of a new revenue stream for a brand that is always looking for innovative new business models.”