DRi names Marathon Media French Licensing Agent and Brand Manager for bobbypin

BRANDORA Editorial Staff - March 2010
 

DRI has appointed Marathon Media as the French Merchandising & Licensing Agent for Bobbypin. The Paris based children’s entertainment company will manage all French licensing opportunities based on the designs created by Jeffrey Fulvimari for bobbypin.

Jeffrey Fulvimari is an innovative, trendsetting designer and illustrator with a unique, inspirational and international style. His stylish and very distinctive illustrations have graced the pages of many high profile fashion magazines – from Vogue to Elle to Cosmogirl. His work on other projects has included the likes of Pepsi, Kodak, Chanel, The Gap, Kenneth Cole and Anna Sui. He has also created scarves for Louis Vuitton and worked with Madonna, illustrating her successful children book series –The English Roses.

Bobbypin is Jeffrey’s own brand which features his signature illustrated girls, with fabulous all-over print patterns and whimsical language. Targetting girls in their teens and twenties, it is stylish, fashionable and very ‘today’. Successfully licensed in Japan and across Europe, bobbypin has been an extensive stationery range for the past 6 years with the high-end brand Quo Vadis in France.

This unique graphic property created by Jeffrey Fulvimari reaches and resonates with girls of all ages: fresh, stylish ant totally glam! It comes with an amazing style-guide is renewed every year.