Atlantyca Entertainment Announces Landmark Distribution Deal With China´s CCTV Animation

BRANDORA Editorial Staff - April 2010

 
Atlantyca Secures Broadcast and Home Video Distribution Rights to English-Language Version of Monkey King in Europe

Atlantyca Entertainment, a cross-media entertainment company based in Italy, today announced a landmark agreement with China’s CCTV Animation which grants Atlantyca exclusive broadcast and home video distribution rights throughout Europe to the English-language version of Monkey King (52 x 22”), it was announced by Atlantyca Entertainment CEO Claudia Mazzucco.

The new deal, one of the first of its kind between the most important Chinese animation content producer and a European distributor, is the result of Atlantyca Entertainment’s commitment to work with the Chinese after opening a field office in Beijing this past January.

“We are thrilled to be one of the first European distributors to represent programming from China and look forward to using this agreement as the foundation for a new bridge for commerce between China and Italy,” said Mazzucco.

“It is exciting to be working with Atlantyca Entertainment as we continue to close the gap and cross the bridge between our continents. This is a journey to share our beloved children’s programming with the Western world and look forward to working with them on a number of other properties in the very near future,” said CCTV Animation General Manager Wang Ying.

Monkey King is an animated series that combines 2D and 3D technology, developed and produced by CCTV Animation. It is based on the Chinese classic novel, Journey to the West, and includes key characters Monkey King, Six Ear Monkey, Jade Rabbit, Ginseng Fruit, Elder Monkey King and Elder White Deer (Nine Soul Saint).

Synopsis for Monkey King:
Long ago, there was a monkey-shaped stone with a superior spirituality. After adopting the essence of the nature, a monkey burst out of the stone and starts his legendary life. He once joins local monkey family and is elected as the new King. In order to protect the family, he leaves his friends, Jade Rabitt, Six Ear Monkey and Ginseng Fruit, and travels far away to learn the magic power and Kongfu from the Patriarch in Doist Mountain and gets his name, Sun Wukong.

After gaining great magic power, Sun Wukong defeats the Demon, breaks through the Hell, and gets the As-You-Will Gold-Branded Cudgel as his weapon from the Dragon King of the Eastern Sea. For comforting Sun Wokong, the Jade Emperor asks him to be the Protector of Horse in Heaven. However, he brings the Heaven into troubles once again…. After realizing his hasty behaviors, Sun Wokong accepts the punishment and finally passes his final test successfully for the mental and physical growth. He becomes the Monkey King in the real sense.

When coming back to the Moutain of Flower and Fruit, he finds another Monkey King is ruling his family, who is his childhood friend, Six Ear Monkey—to be king of the monkeys. However, the Elder White Deer is finally defeated by Sun Wukong and his faithful companions. The handsome Monkey King finally saves his friend Six Ear Monkey and becomes the King of The Mountain of Flower an Fruit.