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Last year’s Licensing International Expo hosted 400 exhibiting companies, representing more than 7,000 brands and licenses, making it the largest, most diverse collection of properties available for licensing worldwide. The lineup for the 2010 show is just as impressive. Exhibitors this year will include key companies from years past, as well as more than 100 first time exhibitors that are breaking on to the licensing scene. The new companies at this year's expo range from entertainment to interactive to fashion. Among them are big and diverse names such as: Atlantyca, Live Nation, Saban, Sea World (Busch Entertainment), Sony Computer Entertainment, The Sharper Image, Ubisoft and Vermont Teddy Bear. Licensing International Expo is where the industry comes to discover new partnerships, track trends and extend brands into new categories. According to Federico de Bellegarde, vice president of licensing at The Sharper Image, “The Sharper Image’s objective at Licensing International Expo 2010 is to partner with best-in-trade manufactures with significant product development capabilities.” Meanwhile, companies like Ubisoft are looking for ways to reach new consumers. “Ubisoft is continually looking for licensing opportunities that transform our video game brands into a 360-degree entertainment experience, whether that’s through toys, comic books, movies or board games,” says Jean Raymond, licensing sales director at Ubisoft. Exhibit hall staples will also be there, including: 4Kids, American Greetings, BBC Worldwide, Beanstalk, Cartoon Network, CBS Consumer Products, Disney, Dreamworks, FremantleMedia, Hasbro, The Joester Loria Group, Lucasfilm, Marvel, Mattel, Inc., Paramount, Rainbow, Skechers, Sony Pictures, Twentieth Century Fox, United Media, Universal and Warner Bros. Licensing International Expo takes place at the Mandalay Bay in Las Vegas, June 8-10, 2010. Visit www.licensingexpo.com for more information. |
