Me To You brand to roll out to global games and content industry

Leading greetings and gifts company Carte Blanche has appointed the AT Brands division of specialist licensing agency AT New Media as its global interactive consultant for the much-loved Me To You brand, famous for the blue-nosed ‘Tatty Teddy’. AT New Media will introduce Me To You to the interactive games and content industry, seeking third-party multi-platform licensing deals worldwide. Platforms will include social media, mobile greetings, mobile handsets, casual games, creative software and console games. Tatty Teddy’s charming designs and gentle humour are popular with young and old alike, communicating warmth and happiness and touching people’s lives all over the World, in all situations.

The annual worldwide retail sales value of Me To You merchandise is set to exceed US$1 billion this year. Licensees benefit from a huge bank of assets and artwork used to create the greetings cards and gifts since 1995.

Roger Murphy, CEO, Carte Blanche said: “Me To You is a pre-eminent brand in the greetings and gifts sector and sales of Me To You branded merchandise, either distributed by Carte Blanche or licensed to third party distributors, continue to grow worldwide. AT New Media came highly recommended as the licensing industry’s unique specialist interactive rights agency, to realise the increasing potential of Me To You in the ever-expanding interactive media applications market.”

Simon Kay, Business Development Director, AT New Media said: “Inter-personal greetings are becoming more and more important in the age of connected interactivity, for example social media such as Facebook, virtual worlds such as Habbo Hotel and mobile phone messaging. It is high time that a strategic and proactive approach was initiated for Tatty Teddy and Me To You within the digital media market.”