Giochi Preziosi and Marathon Media unveiled details of the FRITO-LAY promotion for Spain & Portugal. The partnership brings up the spirit of “Gormiti – The Lords of Nature Returns” to more than 35 million packages of Frito-Lay products. Cheetos® Lay’s®, Doritos® Ruffles® and Chipicao® products will dress-up Gormiti look and offer more than 5 million in-pack sticker Tazo® Gormiti. The promotion will be supported by significant media & In-Store advertising.

Graziano Delmaestro, Giochi Preziosi Licening Director, said: "We are proud to have Frito-Lay Brands on board for Gormiti! We are sure the promotion will be a real hit: Frito-Lay is the perfect partner to reach the wide Kid consumers fan of their Gormiti heroes”.

Gormiti TV series, the 52 x 26’ Giochi Preziosi & Marathon Media co-production, has been on air in Italy on broadcaster Mediaset since Autumn 2008. Since Fall 2009, the series has hit the screens in France (M6 and Canal J), Germany (RTL2), the UK (Nick Toons and GMTV2), Spain (RTVE & CN), Greece (Alter Channel), Turkey (Digiturk), Israel (Noga), in the Middle East (MBC) and Globo TV in Brazil. Further international broadcast sales will be announced in the next months.

International television and home entertainment rights to the Gormiti brand are handled by Zodiak Entertainment Distribution. Licensing and merchandising is managed by Marathon Media in France and Giochi Preziosi for the rest of the world, through a network of agents.