Summer/Autumn Men's + Women’s Wear Collection To Launch Into Shops Around the World From July 2010

For the second season of his highly acclaimed JC/DC line, France’s renowned fashion designer, Jean-Charles de Castelbajac, has chosen the characters from Comedy Central's irreverent hit animation, South Park, to be the music icons of his new high end collection, 'Holly Boys and Naughty Girls'. "I discovered South Park and Nirvana at the same time. I would mute my TV to play "Smells Like Teen Spirit" loud. The fusion of the two made perfect sense to me," commented de Castelbajac. "My JC/DC line is about rock and roll and South Park - with its irreverent story lines, quirky characters, its colourful range, brutality and noisy drawing – encapsulates the world I want to portray.”

The collaboration between designer Jean-Charles de Castelbajac and Nickelodeon Consumer Products International (NCPI) for an summer/autumn 2010 men's and women's wear capsule collection, comprising T-shirts, tops, sweatshirts and leggings, is set to take South Park’s satirical themes to retailers around the world through leading outlets in key markets such as France, Italy, Germany, Russia, the UK and US. In addition, the range will be available at de Castelbajac’s dedicated boutiques in London, Paris and Ukraine with items priced from 45 Euros.

“South Park resonates with young people who do not want to be part of the mainstream crowd, and these are just the type of fashion shoppers who appreciate Jean-Charles de Castelbajac’s idiosyncratic design signature," commented Jean-Philippe Randisi, SVP + Managing Director, NCPI. "The JC/DC collaboration creates the perfect home for Stan, Kyle, Eric and Kenny and I can't wait to see Comedy Central's hit animation translate into a designer clothing line.”

Created by comic geniuses Trey Parker and Matt Stone, the Emmy and Peabody Award-winning adult-oriented series features the misadventures of four foul-mouthed, trouble-making young boys in a small town nestled in the Colorado Rockies. Now in its 14th season, South Park continues to surprise even its most devoted fans each and every week, all around the world in 149 countries and more than 50 languages. Known for its unbelievably immediate and ruthless responses to world events, South Park's new episodes bring up-to-the-minute news and pop culture icons to the town of South Park, for social commentary and good old-fashioned ridicule. The lives of Kyle, Stan, Cartman and Kenny are filled with wild adventures of the supernatural, the extraordinary, and the insane.