Las Vegas Licensing Show

BRANDORA Editorial Staff - April 2010

 
Suckers takes off - with confirmed agents from countries around the world - Bernard and The
Imp consolidate their global strategies and Kambu and Canimals are the talk of the town.

BRB Internacional is revving its engines in preparation for the upcoming edition of the Licensing International Expo set for Las Vegas, from 8th til the 10th of June. The company will present its most successful recent brands, some of which are right out of the BRB creative factory itself.
Aimed mainly target group between 6 and 12 years old and also a global family audience, Suckers brand is based on a TV series starring some very original peculiar toys that live inside cars. And the brand is taking off internationally.

Awarded by the Kids Jury Prize at last MIPJUNIOR in Cannes and following its successful premier on Disney XD in US last February 27th, in Spain in April and very soon followed by all Disney XD channels in European countries, Middle East, Africa, Australia, Japan and India; France 3, Cartoon Network (Latin America) and 2x2 (Russia), this innovative license has been acquired by numerous and famous licensing representatives from coutries around the world: VIP in France, Euro Lizenzen in Germany, Australia and Switzerland, Hip Designs for Benelux, Dall'Angelo Pictures in Italy, Compañía Panamericana de Licencias (CPL) for Latin America, Empire International Merchandising Corporation (EIMC) for Asia and we will confirm very soon the Agent which will manage the US, Canada, UK and Ireland.

Says Michel Monier, Head of Licensing at BRB Internacional: “We´re very proud to count on these famous licensing partners with such experience to build together Suckers Licensing Program. We´re currently working with our agents on various different product categories for 2010 and the up-coming years.”

Besides Suckers, BRB will unveil powerful plans involving:
  • Bernard, the famous polar bear who will appear in a Super Bernard Theatrical Movie in 2012;
  • The IMP, the little cute devil who will confirm his stardom in a new TV Series format 52 x 5 minutes;
  • Kambu, the endearing maildog winner of the best pre-school show at last MIPJUNIOR, will soon confirm his presence in different TV channels;
  • And Canimals, the curious little pixies, who will present the new style guide. This 2nd most screened show at last MIPJUNIOR is made in collaboration with three big players from this industry : VOOZCLUB, Aardman and BRB Internacional.

Visit BRB Internacional at: Las Vegas Licensing Show 2010 Booth 4807B