Shelter and Bob the Builder form exclusive charity partnership

HIT Entertainment - May 2010

The housing and homelessness charity Shelter and popular children’s brand ‘Bob the Builder’ - whose licensor is HIT Entertainment, one of the world’s leading independent children’s producers and rights owners, today announce an exclusive three-year partnership.

‘Bob the Builder’ will bring the power of his positive ‘can-do’ spirit to support Shelter in their mission to highlight the housing issues that face children and families in the UK, whilst raising money to ensure that the next generation of children have the chance for a brighter future.

The partnership will provide innovative fundraising routes for Shelter and will also enable the charity to explore and engage with different audiences, helping raise awareness of the work the charity does with children and families. Activity will commence at a cinematic premiere of Bob’s new feature length special “Legend of the Golden Hammer” on Saturday, 15 May at Leicester Square VUE. Further projects include cause-related marketing initiatives at major UK retailers, communication plans to schools and nurseries and brand new Bob / Shelter co-branded fundraising campaigns.

Louise Parkes, Director of Fundraising at Shelter said: “The specific needs of children can often be overlooked when families find themselves homeless and this can have a devastating impact on the children and young people involved. This fantastic partnership with Bob the Builder will provide a great opportunity to showcase the work that Shelter does with young people and also raise vital funds for these services. We are grateful to Bob for lending us his positive spirit to help us build the way to a brighter future for thousands of homeless and badly housed families across the country.”

Lesli Zador, Brand Manager at HIT Entertainment said: “The partnership between Bob the Builder and Shelter is a perfect fit. Together we will be able to create and support some unique marketing and PR opportunities for both our brands, while having a direct impact on vulnerable communities affected by bad housing and homelessness”.