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Brand Licensing Europe, the Advanstar organised licensing exhibition, today announces the launch of the first retail mentoring programme at this year’s show. The programme has been launched in order to help junior and assistant buyers attending the show understand the complexities of the licensing industry and navigate their way around the floor. Guidance will be given on legal, technical and financial issues, as well as industry terminology and who owns the rights for which brands. The objective of the programme is to ultimately help retailers make well-informed decisions at the show and ensure they do not miss any relevant opportunities. Senior retail buyers are nominating junior and assistant buyers to receive one-on-one training and the opportunity to shadow a licensor/agent. The programme will launch at LIMA’s Licensing Essentials Course on 13th May. Retailers backing this new scheme include Sainsbury’s and Mothercare with one more to be announced in the coming week. Jessica Blue, event director, Brand Licensing Europe commented: “The attendance of retailers has been increasing steadily year on year and we are very excited about introducing this scheme which is the first of its kind anywhere. The programme has been put together after extensive consultation with participating retailers and focuses on nurturing retail talent in the licensing industry.” John Carolan, Head of Childrenswear Buying at Sainsbury’s said: “This new programme is an excellent idea for ensuring retailers benefit from the vast amount of information and opportunities on offer at Brand Licensing Europe. We take a team to the show every year and it is an invaluable industry event for discovering new brands and retail ranges that we know our customers will love, as well as strengthening our current relationships with licensors and licensees.” Brand Licensing Europe 2010 will take place from 28-30 September 2010 at London’s Grand Hall, Olympia. |
