Preziosi Group at Las Vegas Licensing Expo - Booth 4409

Licensing International Expo - May 2010

Giochi Preziosi’s strong licensed properties have been the motivation behind the development of the group’s own licensing division which will exhibit once again in Las Vegas.

Gormiti, the already successful boys’ brand will be a highlight of the show and initially started as a toy brand at the end of 2005 in Italy but is now the fastest growing boys’ brand in Europe. A significant development of the brand occurred in Fall 2009 when an epic 65 x 26’ TV, co-produced by Giochi Preziosi and Marathon Media, series broke onto TV screens across the globe. This in itself generated a major licensing and merchandising program which has been globally successful with hundreds deals closed in 2009 alone!

“The good versus evil nature of Gormiti, together with the countless possibilities with characters and tribes, lends itself perfectly to merchandising across many sectors.” said Graziano Delmaestro Licensing Director. “This has already been demonstrated with the successful year in 2009 but there are still many more opportunities to explore with Las Vegas being the ideal time to see what the property can offer.”

Visit Preziosi Group in Las Vegas at booth 4409 or contact Giochi Preziosi Licensing Dept.
Telephone: +39 02 964751. Email: Licensing.Gormiti@giochipreziosi.it