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As every year, Edebé Licensing will be setting out its brands in the next edition of the Licensing International Expo to be held in Las Vegas from 8 to June 10. Edebé will be presenting their International Properties, CHARUCA, CATALINA ESTRADA and BUFF as well as the novelties around the properties managed for Iberia, among which are included CALIMERO, ANGEL'S FRIENDS, PET PALS and DR. SLUMP-ARALE. In Las Vegas will also be showcased new properties as the design and lifestyle license REILLY and a renowned sports brand whose name will be unveiled at the show. |
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The kawaii design Property CHARUCA, already has about 30 licensees on board in different territories such as Mexico, Brazil, Colombia, United States, Italy, France, Spain and Portugal. In less than a year and a half since its debut in the licensing industry, several sub-agents have been already appointed to represent the Property in Italy, Brazil, Colombia, Israel, USA and Canada, while many offers have been received to represent the brand in territories such as Benelux, GAS, France and UK. |
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In the case of the art Property CATALINA ESTRADA, results in licensing are also being very successful and in less than 1 year seven licensing agreements have already been signed, including product categories such as accessories, stationery, art puzzles, bed linen, home textile, bags, motorcycle helmets covers and major consumer promotions in territories such as Brazil, Portugal or Spain, as well as a DTR agreement with one of the most important home store chains worldwide. |
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The sport and lifestyle brand BUFF® has also been released in the field of licensing, signing two licensing agreements, one to develop backpacks, luggage and high-end accessories for Spain and Portugal, and another pan-European licensing agreement to develop stationery and Back to School products. |
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