Alvin and the Chipmunks, Ice Age, Diary of a Wimpy Kid and Rio Set Foundation For Long Term Retail Presence

Twentieth Century Fox is proud to have released some of the most successful family films of the past decade with ICE AGE, ALVIN AND THE CHIPMUNKS and DIARY OF A WIMPY KID earning more than $2.5 billion at the box office. In the coming years, Fox will build upon these popular franchises with new installments of these hit family films. In addition, Twentieth Century Fox Consumer Products will develop an on-going line of products and retail programs that will engage consumers well beyond film releases and establish the properties as evergreen brands in the marketplace. Fox Consumer Products will also add RIO, the newest animated adventure from Blue Sky Studios, the creators of ICE AGE, coming to theatres in 2011 to this powerful line-up..

“We have some of the most successful family films of the past decade and these film franchises will be a focus for us moving forward,” said Robert Marick, Executive Vice President of Fox Consumer Products. “Consumers have shown their love for these films at the box office, and we are excited to extend the franchises into products that will resonate with audiences at home every day.”

ICE AGE
ICE AGE is a franchise of mammoth proportions generating $2 billion in worldwide box office sales with the latest installment, ICE AGE: DAWN OF THE DINOSAURS, ranking as the number one animated film in 34 countries. The films have also been a monumental success in home entertainment, selling over 90 million units worldwide.

As Fox Consumer Products gears up for ICE AGE: CONTINENTAL DRIFT 3D coming to theatres in Summer 2012, it will build upon a program that earned over $80 million in retail sales across several key categories including publishing, video games, toys and stationery. In the coming months, the division will reveal new promotional and product concepts along with new style guides to keep the franchise fresh and engaging to consumers.

ALVIN AND THE CHIPMUNKS
ALVIN AND THE CHIPMUNKS is a multi-generational brand that has received a modern makeover thanks to the two new blockbuster movies ALVIN & THE CHIPMUNKS and ALVIN & THE CHIPMUNKS: THE SQUEAKQUEL. Introducing Alvin, Simon and Theodore along with a whole new set of characters, the Chipettes, to a new generation of fans, the franchise earned over $800 million at the box office, Nickelodeon’s Kids’ Choice Awards, certified platinum and gold soundtracks and top-ranking DVD sales. The hilarious fun will continue in 2011 with the holiday release of CHIPWRECKED in 3D.In preparation, Fox Consumer Products will build upon a licensing program that is already a year round sensation. Key categories will include toys, interactive, stationery and publishing.

DIARY OF A WIMPY KID
Fox’s newest family franchise, DIARY OF A WIMPY KID, is anything but wimpy. Since its first book release the series has sold over 30 Million copies in 31 territories appearing #1 on the New York Times, USA Today, Wall Street Journal and Publisher’s Weekly bestseller lists. The film, DIARY OF A WIMPY KID, opened at number one and earned over $60 million and set the course for a sequel – DIARY OF A WIMPY KID: RODRICK RULES - coming to theaters for Spring 2011.

To capitalize on this success, Fox Consumer Products has developed a long-term, licensing program that will introduce new products on a regular basis. The product introductions will coincide with new content releases for the franchise throughout the year. This fall, just in time for the upcoming DVD release and the fifth book in the series, new back to school merchandise and the much-anticipated Cheese Touch Game from Pressman Toys will hit shelves. Fox Consumer Products will continue to introduce new merchandise including apparel, books and novelty items from Holiday 2010 leading up to the new film release in spring 2011.