VIPO Land BG signs agreement with A&T Publishing in Bulgaria and opens VIPO shop in Sofia

VIPO Land - June 2010

Vipo Land BG Ltd signed a license agreement with A&T Publishing to launch a range of VIPO books in Bulgaria. The first six illustrated stories will be published as board books this month. Another nine titles are scheduled as soft cover editions for October 2010. On June 1st another VIPO flagship shop was opened in the Mall of Sofia. Several PR events are in progress in Sofia zoo and in Veliko Tarnovo. These are excellent additions to the other activities in Bulgaria, such as the upcoming TV broadcast, the DVD release and yoghurt promotional campaign with LAKTIMA which has now been launched.